User Experience (UX) and Usability
No matter how big a company’s budget, a website cannot succeed if it does not meet standard web usability guidelines. That is, any good website must be built with simple, intuitive navigation and easy-to-find information.
Why is UX so important?
Because most users will leave within seconds of landing on your homepage if it isn’t obvious where they should go next.
The following is at the heart of good web usability:
- Easy-to-use and highly relevant navigation
- Clear, well-marked paths for completing tasks
- Fast-loading pages
- Intuitively organized content based on user needs
- Uncluttered presentation and graphics
Why is it so hard to be simple?
Part of our expertise is helping you reconcile your understanding of your business with what your audience expects and wants. We then help you present it in the most germane and readily accessible way possible – making your site a valuable resource to your audience. With this, you’ve achieved the number one by-product of good web usability – customer loyalty.