Web Design and Development

Whether you are looking to build a new web site from scratch or improve or re-design an existing site, we want to help your company put its best foot forward.

From Design to Site usability to Search Engine Optimisation and more.

We think that, whatever the size of your budget, the most important thing is that your site is easy to use with uncluttered presentation and intuitive navigation. Our expertise is here to help you provide a valuable resource for your audience.

To see how we helped others see our web design portfolio or read our client testimonials.

Related topics:
Search Engine Optimisation – SEO
Content Management Systems – CMS
Email marketing
Copywriting
Web hosting

Why do you need a website?

This is such an important question for you that you need to stop right here until you have a clear answer to that question. It is the most important question because the answer determines how you will build your website. To help you get started thinking about why you need your website, you must think about who you are making the website for. Is it for the customers? the dealers? for staff? for shareholders? Or is it for everybody? Are the home page be selling directly or indirectly? All pages on the net sell something. Even the tax authority sell from their website. In their case the point is to simplify procedures by providing us with printable forms and information. How should your website do it? Will it sell products or your company's reputation? Is the website for your convenience and off-line activities by giving you answers to common questions that visitors have so that they more easily can make decisions about buying your products or services outside the internet? There are many reasons and even more benefits. A planned and smart website design is your best friend because:

• It is positioning your company
• It creates opportunity for dialogue
• It gives your potential client the chance to know something about you before you meet
• It helps break the ice
• It'll boost your sales letter and your phone contacts
• It presents an immediate way to answer any questions
• It gives you credibility
• It shows that you are willing to invest
• It can show what you have done before
• It removes pressure from the sales situation because the customer can be read up on you before you meet
• The website might answer questions the client might have before the questions are asked

What can you sell on a website?

You can sell anything online. It may be products, services, direct sales via the site or indirectly by providing customers with information about your products on the website but they make the purchase elsewhere. You can sell information about your business. You can sell your image. You can sell ideas. Whatever you do you must be prepared to sell when you create your website. It does not matter if you're not going to sell tangible products with shopping carts and check-out functions. It's ultimately about you selling your company and the idea behind it.

Not convinced you need a website?

Remember when the fax came? And you thought you needed one to begin with? Maybe not. The same goes for Internet presence. All businesses will eventually be available on the web whether they like it or not. There are two main reasons that you will conduct business on the Internet in the future. The first is that you will get cheaper rates from your suppliers if you are shopping online. The second is that your customers will expect that you are online.
However the difference between professional and amateur pages pages will be huge. Good for you! But what makes it urgent right now is to capture all the customers you can. You must teach them that it is your website that is the main resource in your area. You want to get the prime spot in your customers' hearts as quickly as possible.

To reiterate - Why do you need a website?

Before you go ahead with your website development ask the question - what is the core essence of what you want it to do. Do you want your website to sell directly through concrete offers on the sides? Do you want the customer to send email to you to get more information or is your website suppose to give visitors a first glance of your product so they are better informed when you call them? You can get a website to work very actively for you in different ways. The question is: Do you want a good looking sales rep with around the clock service?

Before you decide - go out and surf for yourself. You should look for pages you like and pages you don't like. Why is it that you like some and not others. Does it have to do with confidence? What is it that makes you stop on pages? There is one surefire way to find out what you like on the web. If you go through your 'Favorites' and click on them and ask yourself the question: "What makes me come here."
What is it that makes the pages so special compared to the pages that you do not like? Your goal is to find out what you want your website to do.

This is what your website presence can do for you:

• You can sell directly from the website
• You can impress your customers and partners with a well built website
• You can reduce your costs for printed material
• You can reduce your postage costs by getting information out via e-mail instead
• You can also keep customers informed much more than you do currently
• It is easier to get feedback from customers
• Your competitors are online -You must be there too
• If your competitors are not online - You can be the first
• You can find new staff through your website - it also shows that you have a business that is growing
• You can increase your sales with over a billion Internet users there has to be some spill over to you
• You can provide service to your local customers telling them about discounts, opening hours, etc
• Your website can give you credibility because you can do it as big as you want thoroughly drill down in your subject to show that you know what you're talking about
• You can produce professional and current client lists
• You can gain access to important information about your competitors
• You can produce your own newsletter or a catalog
• You can get customers you never would have received otherwise
• You can make quick and valuable research
• Customers who visited the site already had the chance to get all the information they want on the website. When they call you they are already sold on the idea.
• Your information on the web is available 7 days a week 24 hours a day
• Your website can be your best sales representative
• You can have your website as support for your representative
• You can ensure that customers can order brochures or promotional material
• Even if you do not intend to sell on the website directly you might wish to collect customers' names
• You can let people subscribe to a newsletter or enter a competition to build a database of names
• People may not buy your five thousand pound product. Your main goal with the website can be to create leads that you can sell to later
• Your website can reinforce your message. You can give away things for free because the information is free for you to spread
• You can give customers a good chance of getting a good impression of your company
• You can train your staff and anyone else
• You may have hidden pages that are only available to staff where they can go directly and get the information they need
• You can compete with large companies
• Your online presence can create success offline
• Rather than spend thousands on full color brochures, you can put the images on the website
• Customers can download information about your business in PDF format
• You can establish corporate identity and brand awareness with your website design
• You can provide visitors with product or company information
• You can provide customers with service and product support
• Your website can become your distributor's best resource
• Your website can help to reduce the phone calls if you have enough information on the web pages and can refer to them in your voice mail

and much more ...