Marketing: Email Marketing
Email marketing, which, in its most basic format, is an electronic form of direct mail, is a powerful communications tool. However, it can be far more effective, simply because recipients must have ‘opted in’ i.e. given their permission for you to contact them with offers on pre-selected topics of interest in this way. As they have already shown an interest, they are more likely to respond positively.
In addition, they can click through to a website instantly to request more information or even place an order. And it allows marketers to measure the impact, progress and success of their campaign.
Some of the benefits of email marketing
- Increase your sales conversion
- Generate repeat sales
- Up-sell and cross-sell products and services
- Gain valuable feedback from your visitors
- Drive web users to make offline purchases
Email marketing builds strong relationships with customers
Email marketing is one of the most cost effective ways to build relationships and gain loyal customers with purchasing power. With one of the absolute most powerful tools for e-mail marketing you reach your customers at a fraction of the cost of a traditional paper letter. Email marketing is an important component of a successful strategy for the company’s online marketing.
Why is e-mail marketing necessary?
Unlike postal mail, e-mail is blindingly fast. Email marketing allows you to quickly send information, promotions, news and market surveys to recipients who are genuinely interested. In addition, you can measure the impact of your mailings immediately. Sending the newsletter adds value to your customers and strengthen your brand.
Email marketing is one of the strongest marketing ways
Send newsletter with interesting content and you will find that it is difficult to find a more effective marketing channel. Newsletters creates an action with the receiver and all actions are measurable. It can be about who opens the mailing or what links the recipients click on. The results are presented in real time, transparent and unobtrusive. Then you decide on how to follow-up the leads.
Does email marketing pay off?
When did you pay postage for an e-mail message last? With email marketing you don’t need to design the newsletter each time you make a DM-mailing. The e-mail marketing newsletter is designed only once. Your layout serves as a template that you use for each mailing you do. You do not pay for the printing, packaging and distribution. Franking does not exist on the Internet. E-mail is by far the most cost-effective marketing channel.
The newsletter will give your brand added value – not vice versa
Like all of your printed material, stationery, DM mailings, rate cards, etc., even the e-mail delivers your brand and your company’s values. That is why we put lot’s of energy on design to correspond with the perceived image of your company. It is worth paying for a professionally designed newsletter. Just remember that the content is very important also.
Your competitors have already realised the benefits
Just like traditional marketing or other Internet marketing, you can be sure of one thing. Your competition is already on the track and given how little e-mail marketing costs, you should already have made up your mind.