What is Branding
Simply put, one can say that Branding is a ‘Manual’ for how to market your company or your product. What is the competition like? What should we be doing to stand out in our industry and differentiate ourselves from the competition? Etc.. Work with the Branding leads to a Corporate Guideline.
Corporate Guidelines is simply a document with guidelines on how to market your Company, Products or Services. How the company should be portrayed and how to communicate it to the public. It serves as a manual of how to work with day-to-day marketing materials such as advertisements, website, etc.. Among other things Corporate Guidelines also includes, how the logo should be placed, the colors that may be used, the fonts used for headlines and body text, etc.. Corporate Guidelines often also includes templates for all stationery including business cards, invoices, stationery and more. Depending on the business and industry sector, it can contain much more.
The single most important part of the corporate identity and the common thread in all our marketing is the company logo. It should create a sense of what kind of company and/or product it is. The logo is a stamp that individuals and companies associates with the value of the company / product.
Benefits of a Branding and Corporate Identity
Branding creates coherent marketing which makes it easily recognisable in various media such as adverts in newspapers, banners on the web, television etc.. It also makes you feel at home when visiting the company’s web site after the user clicked on a banner or if they have your business card in front of them. All of this gives a serious and thoughtful impression.
It also shortens the production time for ads, banners, etc. as you do not reinvent the wheel each time.