On 26th May 2012, the EU Cookie Law came into effect.
This EU ePrivacy Directive addresses the way in which all of us browse the web – and more specifically the manner in which each site uses our data. While consumers would do well to familiarise themselves with the key tenets of the EU’s Cookie Law, it is businesses that should be paying the most attention.
Every firm within the UK – or indeed anywhere in the EU – which maintains an online presence must now ensure that their website meets the guidelines laid out in this new EU directive.
What are cookies?
Cookies are small pieces of data that are stored on your computer and are used to track browsing patterns as you navigate websites and interact with them. This enables websites to operate more efficiently and to provide cookie-dependent services such as a checkout facility.
How do you obtain implied consent?
There are several ways of ensuring that your site is complying with the new EU regulations.
Provided users know what type of data is being collected using cookies, how it is being used and why, your business should find itself in accordance with the EU’s Cookie Law.
Popular websites such as bbc.co.uk and guardian.co.uk have neatly complied with the legislation by affixing an unobtrusive banner at the top of their landing page, informing users that in continuing to browse the site, they are consenting to cookies being used.
How can I ensure my website has complied with the EU cookie law?
The best way to ensure your site accords with the Cookie Law is by consulting a reputable industry source.
At Decho, we specialise in helping businesses implement the latest industry practices in our capacity as web design experts.
There are a number of ways in which you can ensure your site complies with the new Cookie Law without compromising the user experience, and Decho can help you devise a sensible solution that fits.
If you trade online in the UK or elsewhere in the EU, contact us to find out more about the new legislation, and how it affects your website.