background of responsive website design

There are now 1.2 billion mobile web users world wide with an average of 8.49% of all the global website hits coming from a mobile device its clear to see that in today’s world more and more people are using their mobile devices to perform a wide variety of tasks online. How does this affect your website? How do users view your website on their Blackberry, iPhone, netbook or kindle plus all the other thousands of devices out there?

In many cases it’s beneficial to create a mobile version of the website however this may not be practical for all companies and in some cases impossible. Also in an ever-changing market this solution may not be future-proof and more time and money will be needed to develop these mobile sites to keep up with all the new devices out there. How can this be avoided and are there other solutions?

Yes! Introducing Responsive Website Design

Responsive website design is a way of dealing with these problems head on and offers a solution by responding to the user’s behaviour and the environment based on the screen size, platform and orientation of their device. Responsive design allows us to create one website solution that is flexible for different screen sizes and displays the same content across all devices in a format that suits the width of that device. Responsive design also allows for the elimination of different design and development phase for each device and in the long term can prove to be a far more cost efficient solution, as you only need to develop, manage and maintain the one website.

How would responsive website design benefit your company?

Not only will responsive website design help reduce future development costs but it will also ensure that your website has a constant look and feel, with you in full control of how it is displayed on all devices. Responsive website design will also ensure that your website is easy to use on all devices offering visitors a consistent experience and delivering your services in a coherent manner.

Let’s have a look at a couple examples of responsive website designs

 
As you can see there are a few things to consider when you commission your website design or if you are wanting to make your website mobile friendly. Responsive website design is definitely a step in the right direction and will help set your company’s online presence apart from the others.

 
If you have an existing website that needs updating and would like to update it to a responsive design or if you thinking of commissioning a new website design – why not get in touch with us for a chat?

Telephone: +44 (0)20 7127 5121
Email: contact@decho.co.uk

As they say ‘You never get a second chance to make a first impression’ and this applies even more so to your Hotel website design and online presence in today’s market.

It may be worth considering a few questions and pointers about your current Hotel’s website design or if you are planning on designing a new website for your hotel.

Your hotel website design should convey the right atmosphere and act as a porter, directing visitors towards the correct sections of the website and where they can find useful information and images, ultimately building a great rapport and first impression. At the end of the day you want your hotel’s website to reassure visitors that they have come to the right place.
 

creating a great first impression

How can your hotel website achieve this? Easily, start by building trust, after all a traveler would much rather book with a hotel that they trust than take a chance. Enhance the design and user experience qualities by:

1. Designing an easily to follow and use navigation system
2. Creating original and helpful content and updating regularly
3. Including large pictures of you hotel, facilities and rooms
4. Making sure that contact numbers are an integral part of the hotel website design and are easily seen on all pages.
5. Integrating an easy to use and well designed online booking system
6. Creating a section with client reviews and testimonials
7. Making sure no website links are broken and include your hotel’s privacy statement and terms and conditions

What is the importance of large images?

If a picture says a thousand words then why not use these ‘words’ to show potential customers how amazing your hotel rooms are? In nearly all instances images of a hotel room play a major factor in a customer booking and this coupled with a great website design you are heading in the right direction and will create more conversions.

Is loading time a factor?

Yes, yes and yes! Not only does Google use page speed as part of their algorithms for ranking but a slow loading page is almost guaranteed to have potential customer bounce off your Hotel website and head towards the competition. Your hotel’s website design should be properly coded using best practices to minimize bandwidth and all images be optimised for display on the internet.

Why is an integrated booking system important?

Not only does having an integrated booking system built into your Hotels website design help maximise sales opportunities but it also helps instill trust in your potential customers. Having a customer book through your hotel’s website rather than a third party helps minimise risk and also reduces the amounts of customer drop offs as the visitor never leaves your hotel’s website.

Is a mobile website presence important?

There are now 1.2 billion mobile web users world wide with an average of 8.49% of all the global website hits coming from a mobile device its clear to see that in today’s world more and more people are using their mobile devices to perform a wide variety of tasks online. Could you afford to miss out on any of these customers? By making sure your hotel’s website design is mobile friendly and compliant you will not only cater for these users but you will also be able to offer a service to people on the go.

These are simple things to take into consideration when you commission your hotel website design or updating of your current hotel website. Some of these pointers can make a huge difference in your hotel being fully booked or your hotel having several idle rooms collecting dust. Here at Decho we have the expertise and experience to design a hotel website that will seamlessly include all of the features required to make your hotel stand out from the crowd and ultimately increase bookings.
 

Recent hotel website design examples by Decho.

If you have an existing hotel website that needs updating or if you thinking of commissioning a new hotel website design – why not get in touch with us for a chat?

Telephone: +44 (0)20 7127 5121
Email: contact@decho.co.uk

In today’s increasingly competitive e-commerce market it is often quite difficult to gain a visitors trust, even more so on a newly designed e-commerce website. With more and more scam websites popping up everyday and visitors constantly on high alert it is important for your website’s success that you take an active approach to convincing potential customers that your e-commerce website is legitimate and remove all doubt by including some key design features and information to put their minds at ease.

We have put together some pointers that will help build your e-commerce website’s credibility and trustworthiness.

1. Professional Design

A profession website indicates a professional company! First impressions are extremely important online, if your e-commerce website looks unprofessional, cheap, or somewhat disorganised it will scare off potential customers. It is a known fact that it takes less than 3 seconds for a visitor to decide whether they are comfortable using a particular e-commerce website and the truth is people do judge based on looks.

Here are a few good tips on how to improve your look

Limit the amount of advertising you may have on your e-commerce website

People visit your site for information or for a certain product. Don’t overwhelm them with advertising that may just distract them.

Limit the amount of colours used in the website’s design

Try and use a colour scheme with less than 5 colours, using colour to guide the user through the shopping process and to highlight key information.

Add images that add value and meaning

A picture truly does speak a thousand words! Using images that clearly show a product and also how the visitor could imagine using the product not only helps convince them that this is the product for them but also reassures them that your business is legit.

2. Use a Secure Connection

Use Secure Sockets Layer encryption (SSL) on pages that request personal information from a user. This has become the norm on most, if not all of the established e-commerce websites and this also makes visitors feel more comfortable that their information is being transmitted securely.

3. Well-Written Product Details

The product details page is where potential customers will spend most of their time viewing the product and deciding whether or not to buy and also whether or not the e-commerce website is trustworthy. The content on this page should be well designed, presented in an easy to follow and understand format and most importantly provide details that the customer needs to know. It is extremely important that this page contains no typos, grammatical errors and otherwise poorly written product descriptions as this will put potential customers off completely.

4. Customer reviews

Recent studies show that amongst the most important elements on an e-commerce website design, product and company reviews rank the highest in the eyes of potential customers. Reviews are critical to any e-commerce website’s trustworthiness as it provides open communication and conversations between both the company and customers and it also demonstrates that other customers have successfully purchased items from your website.

5. Clear, well designed and Easy-to-Use Checkout

This is one of the most important areas of an e-commerce website design, but often ignored by companies, designers and developers. On average 65% of shopping carts are abandoned by potential customers due to several factors such as – hidden postage fees, complicated and long-winded checkout, poorly implemented and designed navigation system, too much personal information required, poor security status and not providing alternative payment options (PayPal, Google Checkout etc.) The easier and more comfortable you make the checkout process the more people will trust that they are making the right decision purchasing from your e-commerce website.

Conclusion

As you can see there are a few things to consider when you commission your e-commerce website design or when you look at why you don’t get any sales. They are probably pretty obvious things but it never ceases to amaze us how many shopping websites fail to follow these simple rules.

If you have an existing e-commerce website that needs updating or if you thinking of commissioning a new e-commerce website design – why not get in touch with us for a chat?

Telephone: +44 (0)20 7127 5121
Email: contact@decho.co.uk

London, UK, December 13 2011 – Decho (www.decho.co.uk) is launching a new web design London model, in which User Experience (UX) features prominently. The company, which also provides graphic design agency London services for its clients, provides a five-point UX design package to its clients.

Decho is designing sites that incorporate easy to use, relevant navigation; clear signposting for user actions; fast page load times; intuitive content that cascades through a user-friendly hierarchy; and of course clear, simple presentation.

The London based web design agency specialises in helping client businesses understand not just how their company works, but how their end users expect to interact with that company in a web site. The end product is a site that client’s customers find valuable and friendly: as a resource and as an online expression of company values and personality.

Decho’s model also incorporates graphic design services. The company is able to deliver a complete visual design for its clients to translate their business effectively into the look and feel of websites. The end result is sites that look great, feel great and deliver brand and product information in seconds.

Decho’s web design packages are made bespoke to fit in with individual client budgets, requirements and expectations. With every package designed to ensure that site visitors are drawn quickly and efficiently to the place they need to be, it’s no wonder the independent web and graphic design London is making its mark in the industry.

Prospective customers can visit www.decho.co.uk for more information.

Decho is an independent web design London agency. The company specialises in providing bespoke web design solutions that deliver outstanding UX to end users.

You can choose different keywords and phrases to optimise for. You can choose to go after specific competitors by doing a SEO competitor analysis.

There’s one web design rule you have to stick to no matter what you choose, though. Keep it simple. Your website is ultimately a tool for your customers. And they don’t understand your business as well as you do. So if you want to make them understand your business, you need to get them interested and informed, quickly and simply.

The easiest way to do that? Make sure your web design solution is sparse, clean and as free from extraneous functionality as possible. The basic rule is, if you can say it or show it simpler, then your site isn’t working properly.

If your brand already has a recognisable visual theme – company colours, logos – then use it. Make sure your website looks like you. If it doesn’t, create one. If you can’t create one on your own, hire decho.co.uk graphic design agency London to do it for you.

The human user is a very visually oriented.  He or she wants to look at your web design and know in seconds who you are, what you do and why you are interesting. Without clear graphic design that provides all of that information within seconds of your end user landing on your site, that user won’t stick around.

Your product is worth selling. But if your graphic design agency hasn’t made you look good, no-one will ever know. Make sure you cover all the bases in your web design.